BYU Cougars ahead Richie Saunders ‘ newest NIL alternative can pay homage to a novel circle of relatives tale.
Within the Fifties, Saunders’ great-grandfather Francis Nephi Grigg (in addition to his brother) co-founded frozen meals corporate Ore-Ida. Some of the corporate’s inventions? Tater Little toddlers, now Ore-Ida’s maximum well known product.
Or, after some fresh branding adjustments, Ore-Richie.
Saunders poured in 25 issues for the Cougars towards the Wisconsin Badgers within the spherical of 32, prompting the corporate his great-grandfather based to ink a partnership forward of the Candy 16 with the ahead.
A side of the deal is that so long as Saunders and BYU are nonetheless dancing within the NCAA match, Ore-Ida will cross by way of the title Ore-Richie.
We’re converting our title for the primary time EVER. You’ll deal with us as Ore-Richie for so long as the Tot King is within the match. Let’s prepare dinner %.twitter.com/vZoAY9O1gG
— Ore-Richie (@OreIdaPotatoes) March 26, 2025
The corporate additionally pledged to liberate a restricted version “Richie’s Tater Pictures” bag if the Cougars can win 4 extra video games and take house a countrywide identify.
Inheritor Richie’s were given it within the bag! If his workforce wins the tourney, we’re going to drop this restricted version bag of Tater Pictures. Stay cooking king! %.twitter.com/fI4HMZTDhJ
— Ore-Richie (@OreIdaPotatoes) March 26, 2025
Ore-Ida has up to now promised to present away loose Tater Little toddlers after BYU NCAA match victories — a pledge Saunders’ teammates paid homage to with a “tater toddlers” chant after the Cougars’ win over VCU within the match’s first spherical.
“Inheritor Richie” and BYU will take at the Alabama Pink Tide within the Candy 16 at 7:09 p.m. ET on Thursday evening, because the Cougars glance to advance within the match — and probably drive the eventual liberate of recent Tater Little toddlers merchandise.
